The best thing about running, an Excel Agency, is the very real contributions we make, to our clients lives. We often save people hours of drudgery and repetition on a DAILY basis. That MUST be increasing their well-being.
I wanted to offer a friendly and enthusiastic face for Excel.
I hope I am succeeding.
I asked Ben as a fellow Excel Developer to support me in 2007 to put some structure and automation around a series of integrated Excel, SPSS & MapInfo tools, collectively called the FMC-G-Model™, designed to forecast the store-level impact of FMCG marketing activity on the grocery trade and measure/maximise operational-effectiveness and ROI.
I am working with ExcelFrome to deliver Excel-centric applications for local businesses.
With one or two exceptions, I have worked in the Food Retail sector (best part of 20 years) and Social Housing sector (5 years) during my working life.
I am a qualified Chartered Management Accountant (Chartered Institute of Management Accountants – CIMA) and have worked within finance since 1999.
When creating solutions in Excel, I aim for user-friendliness and functionality.
I also speak and understand Brazilian Portuguese.
I have worked with many major clients, including JP Morgan, Deutsche Bank, RBS, Schroeders, and Fidelity, as well as with smaller clients outside the City.
Gina loves ‘fixing spreadsheets’ and making people’s working life more efficient, whether it be through using formulas in Excel, rules in Outlook, styles and headings in Word or grouping and alignment in PowerPoint.